Workplace advice: One might feel sorry for Musk, columnist Lynne Curry writes, except Twitter’s crises resulted in part from his own “I wing it” actions.
When multibillionaire and Tesla Motors CEO Elon Musk acquired Twitter on Oct. 27, he assumed leadership of a company thatBy Nov. 4, eight days later, 1.3 million users had fled Twitter. Revenue dropped dramatically as advertisers, Twitter’s main revenue source, pulled out. One could feel sorry for Musk — except Twitter’s crises resulted in part from Musk’s own “I wing it” actions. His mistakes provide valuable lessons for other employers.
Negative stories flooded the internet. The takeaway: if a leader doesn’t communicate his positive rationale, others may shine a negative spotlight on those actions.On Nov. 11, Musk warned Twitter employees that the company might not survive the upcoming economic downturn if it didn’t find alternative revenue sources. Musk ordered employees to end working from home and show up in the office.
His behavior neither inspires nor reassures, but this didn’t stop Musk from telling Twitter employees on Nov. 16 to decide by Nov. 17 if they would commit to working “long hours at high intensity” with “only exceptional performance” constituting a “passing grade.” He told employees to either reply “yes” to “hardcore Twitter” or receive three months of severance. For many employees, Musk’s ultimatum was the final straw.
Within hours after Musk took over Twitter, anonymous trolls spewed tweets full of Nazi memes, misogynistic and racist slurs. One tweet showing a single racist slur in all capitals, remained online for 16 hours, during which it was retweeted over 700 times and liked more than 5,000 times. N-word usage
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