The TikTokified “feud” between Selena Gomez and Hailey Bieber highlights the internet’s most hot-button beliefs about online authenticity.
inscribed with “I’m so thankful that I didn’t end up with what I thought I wanted.” You can see why the red-yarn-and-corkboard set is practically frothing at the mouth.
At the heart of this feud, or what I’d more accurately call, a conspiracy theory about a feud that may very well not exist, is the question of believability. To spend your time forming opinions about being either team “Jelena” or team “Jailey” requires you to believe there exists a real interpersonal rivalry to care about in the first place.
Pity, then, the extreme disadvantage that one woman clearly holds in this war of competitive authenticity. Selena Gomez, a former Disney Channel child star, outranks Hailey Bieber not only from primacy effect—nor from the life of commercialized self-expression that is a pop music career—but also from a closely cultivated relationship with the public eye.
, particularly by sharing her physical and mental health struggles with the world, most recently via last fall’s Apple TV+ documentary,As a Selena fan, you get the sense there isn’t anything she won’t tell you herself—and watching her yuk it up on Hulu with
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