A supposedly AI-generated Drake song has racked up millions of streams on TikTok, Spotify, and YouTube. But who is the “Ghostwriter” behind it, and what does this say about AI, copyright, or viral internet marketing stunts?
territory, and while it’s clear someone is using the technology to run a scheme, we’re still not sure who it is.Someone made an AI-generated Drake voice rapping Ice Spice, to which Drake posts on Instagram, “This is the final straw AI.”, goes viral for an AI-generated Drake song featuring The Weeknd. The lyrics are apparently Ghostwriter’s, but the voices are unmistakable. There’s also a Metro Boomin tag in the song, though, as far as we know, he didn’t produce it.
Ghostwriter has been pushing listeners toward a link asking for a phone number to “send you the Drake AI song, and a new link if they take it down.” Nobody knows what the deal is with the company, but it’s crypto-adjacent and specializes in mass texting.is taken down with a message reading, “This video is no longer available due to a copyright claim by Universal Music Group” left in its place.Ghostwriter’s come-up is strange even for viral TikTok standards.
The easiest way for someone to make an “artificial intelligence” version of Drake is to be Drake — it wouldn’t take a lot of algorithmic tuning to make this one work. We asked Universal about the situation, and their response was... curious, to say the least.UMG’s success has been, in part, due to embracing new technology and putting it to work for our artists–as we have been doing with our own innovation around AI for some time already.
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