High-end hand soap is an affordable way to add some everyday luxury to your life
Photo: paul barbera The award for the Best Semi-Public Bathroom in New York City goes to Lalito, the Mex-Californian restaurant tucked away on a side street in Chinatown. The room is inspired by a clip from Jennifer Lopez’s “Waiting for Tonight” music video, so it’s decked out with green strobe lights; fake jungle plants hang from the ceiling; and on the loudspeaker, the song plays over and over again. Tirelessly, beautifully, ecstatically.
So Aesop’s the perennial status soap, but now that it’s everywhere from Lower East Side restaurants to apartments in Coral Gables, it’s perhaps a bit overexposed. So I went in search for what’s next, talking to culture soothsayers and placing odds on what’ll replace Aesop as the next status hand wash.
$58 at Of a Kind Buy Soap Perhaps the most exciting new thing in hand soaps is the Jasper Morrison–designed bar, made possible by Good Thing. It came about like this: “A year-and-a-half ago, we started engaging with Jasper on Instagram,” says Jamie Wolfond, founder of Good Thing. “After much thought, we decided to pitch him on the idea of designing a bar of soap.
$25 at Amazon Buy $25 at Amazon Buy Golda Sphere Soap A soap must be recognizable to be statusy. That’s the only way it’ll inflict that guttural ping, Oh, this person knows. But the more discreet and exclusive that code of recognition, the better, and that’s why Studio Cue’s Golda Hiba soap is possibly the gold standard. Once you open this baby up, there is no branding.
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