What Sold in 2021: The Year of Dress-Down, Sex-Up, Jeans, and Jewelry

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What Sold in 2021: The Year of Dress-Down, Sex-Up, Jeans, and Jewelry
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Here's what sold in 2021, according to six department store luminaries

Accessories are also important. Simon [Porte Jacquemus] has carved out an amazing space for himself. I remember five years ago seeing those tiny bags and they looked almost silly, but he started that trend. I have a huge amount of respect for him. Andjewelry, which has been around two or three decades, is super strong, and appeals across several generations. We are bringing Vivienne back in a big way next year.Those have been the result of the reaction to the social environment.

I don’t think oversized streetwear has gone; I can still feel some of that energy in the collections and at some fashion houses. But I personally feel the direction is more towards beautiful things, more creative things. We can’t surf the streetwear wave forever. We will have elements of it, but it’s not a big driver for us. I mean, how many hoodies can you have? Though people have connected with denim in a big way: the boyfriend jean with a sexy top was a thing.

Despite that, we discovered we had a lot of French customers the minute we opened, as well as a lot of tourists from the Middle East, the US, and the rest of Europe. There was a strong response to the big luxury brands:

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