Movies, news and SVOD content is helping fill the void for viewers who would normally spend lots of time watching live games, according to a Nielsen study
On the weekend of March 7 and 8, avid sports fans spent more than a quarter of their considerable TV viewing time watching live events.
Nielsen has released a study on how what it calls "heavy sports viewers" are spending their viewing time without live games to watch. The ratings service defines heavy sports viewers as the top 20 percent of live sports event viewers in the month prior to leagues shutting down. Those games were just more likely to be reruns, or virtual events like NASCAR's iRacing on Fox and FS1, which has attracted decent viewership in recent weeks. Heavy sports viewers spent about 10 percent of their time watching sports-related programming on March 28 and 29.
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