'The bottom line is, if it's not necessary, don't do it.'
Author:Marie LodiUpdated:Mar 18, 2020Original:Mar 18, 2020As the COVID-19 pandemic worsens throughout the country, many places of business, such as bars, fitness studios and movie theaters, have been ordered to temporarily close. Some beauty retailers, like Glossier, Lush, Sephora and Benefit Cosmetics have also shut down their stores, even though it's not yet required, and Ulta remains open through Thursday but has already suspended in-store beauty services.
Others plan on keeping their beauty routines as is. Some view their regular appointments as a way to deal with stress and anxiety, suggesting that, for that reason, it's worth it to keep them. That sentiment brings to mind the controversial topic of self-care in the form of a spa day. Nadia Suttle, a publicist who has lupus, points out that getting the flu is just as scary for her, but it doesn't stop her from going to the nail salon.
For beauty businesses, the decision to stay open has also been varied. Facial bar Heyday, which has locations in New York and L.A., announced that it was temporarily shuttering its locations. The same goes for massage studio The Now, the Jenna Perry Salon in NYC, L.A.-based nail salon Nail Swag and the British skin-care studio Face Gym, which decided to halt its U.S. operations.
"The bottom line is, if it's not necessary, don't do it," says Dr. Ava Shamban, a cosmetic dermatologist in LA. "The deal with this virus is that it's not only extremely contagious, but you also have people who get seriously ill and require respirators. They also found that people who have recovered from this infection have permanent lung damage.
GBY Beauty, a lash and beauty studio in L.A., is still operating at the moment. "These are extremely hard decisions to make, being that our stylists are independent contractors," GBY co-owners Kendra Studdert and Courtney Casgraux explain. "Limiting hours and foreseeing a possible closure on the horizon potentially puts them in a situation that can prevent them from making a living, but also we are responsible for the health and safety to the public.
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