Women’s outerwear got a nice lift in 2022 and it’s expected to grow even more this year.
Tanya Golesic, chief executive officer of Mackage, the Montreal-based global luxury outerwear firm, said, “Our big megafocus for the first three months especially is ski. We’ve been doing ski for a really long time and you see a lot of people are moving into that space. Where we have the competitive advantage is not only do we make beautiful, quality product and we make fashion product, but we’re also fully functional.
The CEO said that “2022 was a very strong year, a lot of expansion, a lot of store openings. It’s been a great year, a year of growth and we’ll continue to grow [this] year. The focus [this] year will be on Europe, and continuing to grow our e-commerce business.” For fall 2023, the brand will release a higher price point collection, with outerwear retailing from $3,500 to $5,000.
Turning to brick-and-mortar opportunities in China, she said the company opened stores at Xi’an SKP, Tianjin MixC and Qingdao Hisense, and its ChengduSKP store — the second in the city — will open in the coming months. “We also saw strength during the recent holiday periods — Golden Week in October, Singles’ Day in November and the Double 12 Shopping Festival in December — where both traffic and sales trended positively,” she said.
At present, the Moose Knuckles business is one-third Asia, one-third Europe, and one-third North America. The company will reveal its Athlete Development Program and next phase of the initiative that started in 2021. The program was designed to recruit and foster emerging athlete talent in the outdoor sports space, “which we hope improves the outdoor athlete sponsorship dynamic with support through funding, gear, education and one-to-one mentorship from some of The North Face’s more than 150 sponsored athletes across the globe.
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