The DVD-by-mail service got overshadowed by streaming years ago, but its demise on September 29 represents more than just the end of an era.
On September 29, Netflix will cease to mail out DVD rentals, the end of a 25-year movies-by-mail operation that expanded people’s access to a world of movies and then, eventually, evolved into a streaming model that may have broken the entertainment industry entirely. That’s a lot of complicated emotions to pile onto one red envelope.
Just days before that September 29 deadline, I mailed back my final Netflix DVD, a semi-obscure documentary from 2006 calledA mid-aughts queer indie, it would never have been available at my local brick-and-mortar video store, which makes it exactly the kind of thing that drew me to Netflix in the first place.
No, thank goodness. I kept scrolling and found what I was looking for: a treasure trove of the absolute most forgettable, transient, mid indie movies you could imagine. Do you remember the? This was an era of bliss! No way was my western New York market getting these movies, and Blockbuster was too busy stocking an entire wall ofIt wasn’t all forgettable trash, though.
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