Whats Your @ Worth?: Twitter May Sell Usernames to Boost Revenue

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Whats Your @ Worth?: Twitter May Sell Usernames to Boost Revenue
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Elon Musk’s Twitter is reportedly thinking about a new revenue stream that would involve selling user names to the highest bidder.

that according to two sources with knowledge of the situation, engineers at the company have been discussing selling some usernames on the platform since at least December. The suggested strategy would entail holding online auctions where participants could place bids for usernames, which are the phrases, numbers, or strings of characters that come after the @ sign and are used to identify accounts on the platform. Elon Musk, the CEO of Twitter, has the user name @elonmusk, for instance.

Since Musk acquired Twitter in October for $44 billion, he has reduced Twitter’s spending by ordering layoffs, eliminating other expenses, and pausing vendor payments. In addition, as Twitter’s ad revenue sharply declines, he has attempted to find new sources of income. Users nowthanks to his revised subscription plan, and the business has applied to process payments with the Treasury Department.

Musk said in a tweet that he would “definitely” look to delete accounts that have been inactive for a year, many of which have valuable usernames, four days after buying the company in October. Twitter would release the names of accounts that were “obvious account deletions with no tweets & no log in for years,” he said in December.

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