When it comes to airline loyalty programs, the rules of the game are always changing

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When it comes to airline loyalty programs, the rules of the game are always changing
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Alaska Airlines announced upcoming changes to its Mileage Plan, affecting two very different groups: million-miler travelers and those who buy the cheapest Saver tickets. Travel columnist Scott McMurren breaks down these and other loyalty program changes:

So, when an airline changes a plan, frequent travelers bring their seatbacks to the upright, locked position to carefully examine the new terms.

Last October, Delta made it more expensive to attain its elite-level benefits in SkyMiles. As part of its loyalty plan, Delta travelers have to spend a certain amount of money with the carrier each year. For example, to attain the “ Million-milers already get MVP Gold status for life. But the extra bump gives them a head-start toward MVP Gold 75. Travelers who have accrued 2 million miles will receive 40,000 status accelerator miles each year, in addition to lifetime MVP Gold 75K status.

This is the first time Alaska Airlines has offered less than the full mileage amount for tickets. Other carriers in Alaska’s oneworld alliance, including British Airways, Singapore Air, American Airlines and others, all offer reduced mileage accrual for the cheapest tickets. But it’s a new direction for Alaska Airlines.1. Refunds. Previously, Saver tickets were 100% nonrefundable. Going forward, if travelers cancel at least 14 days in advance, Alaska Airlines will refund 50% of the fare.

Those who purchase Saver tickets are more budget-conscious than the average miles-and-points hoarder. That’s what Delta Air Lines determined when the airline announced that no miles would be awarded to travelers who purchase its “Basic Economy” tickets. Here’s the big change, though: To get a new companion pass each year, cardholders must charge at least $6,000 during the year.

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