The uncertainty has slowed hiring and led to less investment in innovation, Brian Riley of Guardian Bikes says.
" that his company will likely be able to overcome its impacts because it has stronger pricing power but not every small business will be as fortunate.
Guardian has raised its prices by 10% as a result of the tariffs, while it has absorbed the remainder of the increased costs, Riley said."In any fast-growing business, the biggest challenge is planning, and cash-flow planning, and the biggest input to that cash-flow planning is your inventory and product costs," explained Riley, who said Guardian is growing by 300% year to year.
Based in Irvine, California, Guardian sells bikes for children with a distinct braking system called SureStop, which it says increases safety.for the next round of negotiations in the long-running trade war, which intensified on Sunday when the latest rounds of tariffs when into effect.
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