WhiskeyJam is celebrating 10 years as a can’t-miss event in Nashville’s music scene with a sold-out show at the Ryman Auditorium
all played the Whiskey Jam stage early in their careers. More than a concert series, Whiskey Jam quickly became a networking hub, with top industry execs and musicians in attendance.. “Every single songwriter and artist in this town that is on the radio right now has gone through Whiskey Jam. Ward has built such an incredible program and I hope that Whiskey Jam continues to be a place where new artists get their start and people go to network.
Still, Guenther maintains, “It's not about seeing somebody famous, it's about knowing you're going to be guaranteed great music.” What began as a weekly Monday night jam session for artists with a night off, expanded to include Thursdays and a Tuesday night “New In Town” show, for performers who have been in Nashville for a year or less.
“Merchandise became a huge focus when we realized we were selling hundreds of dollars of merchandise at a local writers’ night, multiple times a week,” Guenther says. ”I’ve sold on the road before -- those are big numbers for an artist.”
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