I am so... tired.
,"Please stop appropriating everything from Black people, pretending you invented it, then charging tons of money for it. Those are sleep bonnets, and they've been available in every beauty supply store since forever."
The intense backlash eventually caused the company to issue an apology."NiteCap was developed because I was searching for a product that looked and performed exactly the way I wanted, for my personal use,"NiteCap on Instagram: “NiteCap was developed because I was searching for a product that looked and performed exactly the way I wanted, for my own personal use.…”
"It was important [to] me that the product was produced locally in Canada and made from natural fabrics. A small business grew quickly, but in the process, I failed to connect it back to the broader historical context. We stand with those who are hurt, and we respect and hear their voices. We're committed to honoring the historical significance of hair wrapping and this will now be part of our approach.
Aside from having hair bonnets as part of their beauty routines for centuries, at one point hair wrapping was legally enforced on Black women across several parts of America since their natural state of hair was considered"inappropriate" and"offensive."
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