The groups, which are largely private and unsearchable but retain large user bases accrued during the years Facebook permitted anti-vaccination content, also swap out language to fit the new themes and provide code legends.
Facebook spokesman Kevin McAlister responded Saturday: “The facts show that Facebook is helping save lives. Period.”
Using code words to evade bans is not new among the anti-vaccine community, and it borrows from a playbook used for years by extremists on Facebook and elsewhere. The practice leans heavily on “leetspeak,” or modified language used by coders and gamers that frequently replaced letters in words for numbers or symbols during online discussions.
Group members have incorporated a range of coded language to mask their discussions, many of which perpetuate debunked theories about the vaccines. “Danced” or “drank beer” mean “got the vaccine.” References to “Pfizer” generally use the terms “pizza” or “Pizza King,” and Moderna is referred to as “Moana.” Users generally play around with unofficial language about dancing to create more coded language.
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