A capsule collection with two HBCUs drops later this month honoring their history and sartorial traditions with an all-Black everything campaign.
“It was really important to steep this in history to show that this is not new,” James Jeter, Ralph Lauren director of concept design and special projects, Morehouse College alum and brainchild behind the capsule, told WWD. “A lot of this project was really about changing ownership around how we think about clothing.
The history of dress and style played a critical role in the late 1950s and 1960s in the Civil Rights Movement “Since the inception of the institution in 1881, young women were instructed to bring a dress made of simple white cotton as a way to have something beautiful to wear on formal occasions and it’s a tradition that we continue to uphold,” said Dara Douglas, Ralph Lauren director of inspirational content and the Ralph Lauren Library — also a Spelman alum . “We wanted to pay homage to that tradition in creating these dresses.
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