Let's unpack the drama surrounding the Tarte trip to Miami. R29Unbothered
,” which now sits at over five-million views. The video has cemented itself as shade-inclusive iconography, as they called out the brand’s inability to provide a diverse shade range for women of color. In the video, Aina explained that the brand went against everything that she stood for, and Ashley agreed.
A word that has been tossed around a lot during this whole debacle is “grateful.” There’s the idea that these creators should be full of gratitude for the opportunities they receive. When Jones first voiced her thoughts, many expressed that she should just be “grateful” that she was even invited to go to Miami. This thinking fails to address the fact that content creation and working with brands are JOBS. And that Black creators should demand their worth.
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