Whole Foods had an average price premium of 34% above Walmart, a percentage point higher than the previous 3-4 years.
had an average premium of 8%, while Whole Foods prices were the highest at 34% above Walmart — a percentage point higher than the previous 3-4 years of studies.
The Bank of America research was 10 pricing studies in eight different metro areas over the past year. The last of these occurred in May after the price changes went into effect. The study also found that the price premium for organic produce is narrowing versus conventional produce, a development that the analysts attributed to competition in the category, especially as Walmart andAs retailers lose traffic to Amazon for goods that shoppers can simply buy online, U.S. grocers have ramped up efforts to compete on prices and technology. Despite this, e-commerce accounted for just 2.2% of U.S.
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