Why a baby Land Rover Defender should have launched years ago

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Why a baby Land Rover Defender should have launched years ago
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The case for small, agile off-roaders has been argued for years, and the Defender fits the bill perfectly

s — outdoing Defenders on grounds of weight and size. Drive today’s Defender on road and you’ll discover that in some common conditions, London’s suburban streets for instance, the current Defender is just too big.

If JLR wants its staple model to be relevant in the country’s major population areas, size matters. And especially width. Second, it can’t be ideal that the cheapest of a family of off-roaders starts at £50,000-plus. Especially since it’ll be £60,000-plus in today’s money when compulsory EV models arrive. Leaves a yawning space for rivals, notably Chinese, to pile into your strongest markets at £25k less with products that do nearly as good a job.

Finally, there are the marketing concerns: today’s Defender is earmarked for a long life. What will stimulate interest in the putative Defender family over the next six years or so? Even Range Rover has support fromBMW 318i 1.5 318i SE Euro 6 4dr

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