Why Allure Editors Are Obsessed With This Japanese Lip Treatment for Winter

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Why Allure Editors Are Obsessed With This Japanese Lip Treatment for Winter
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It's not a balm. It's not a gloss. It's your lips' new best friend.

Luckily, the top lip treatment in Japan just officially launched in America. Igot to try it out, and I fell in love quicker than I do with a guy on the L train with an undercut. Plus, the U.S. release of 38°C/99°F coincides well with the plummeting temperatures in New York. And let me tell you, every part of my body feels dry right now, except for my lips.

Think of it as a face moisturizer for your lips. You don't have to continuously slather your favorite face cream onto your skin all day, right? Applications in the a.m. and p.m. are all you need. The UZ 38°C/99°F Lip Treatment is the same way. The shine and color may fade away throughout the day, but the hydration won't. Also, if you have perpetually dry lipslip mask

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