Why Amazon Is Getting More Physical

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Why Amazon Is Getting More Physical
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Heard on the Street: Amazon is getting more physical and needs showrooms for its growing line of private labels, and other retailers are unlikely to help

Much depends on the details. The Wall Street Journalthat the e-commerce titan plans to open several large physical retail locations that will carry clothing, household items, electronics and other products.

The stores will be smaller than typical department stores at around 30,000 square feet, but much larger than the company’s previous attempts at its own retail outlets. Its Go convenience stores typically have ranged between 450 square feet and 2,300 square feet, though a grocery store the companyOther Amazon stores specializing in books and kitchen gadgets have averaged around 4,000 square feet.

The company might understandably shy away from the department store label, which hasn’t been a popular format lately. Competition not only with Amazon but other so-called big-box retailers has hit the sector hard, and closures from the pandemic certainly didn’t help. The four largest U.S. department store operators by annual sales—

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