Amazon's desire to keep its lead in voice-controlled AI means it's testing a lot of strange new products in public.
So it's Amazon's game to lose now, and the company launched a bunch of wild products with hopes of striking gold again. Does that mean people are going to start talking to their fingers for information from Alexa? Probably not. The same goes for Amazon's new glasses. These are just experiments, and anyone who orders one of those new products will effectively be one of Amazon's new real-world beta testers as the company seeks its next hardware hit.
Just look at the products announced at last year's event. The Echo Auto, a speaker that adds Alexa capabilities to your car, only recently became available. And those who have tried the Echo Auto were not impressed. The Verge's review of the Echo Auto said, "Amazon has put remarkably little effort into improving the things you might actually want Alexa to do from a car" and gave it a score of five out of 10.
The most important takeaway from Wednesday's announcements is that Amazon is determined not to give up its lead in voice-controlled computing, and it's willing to release a bunch of bizarre and unconventional products to keep that position.
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