Even when they are buying the same sandwich
Pret A Manger, purveyor of sandwiches to desk-workers in the white-collar cities of the West, added lobster rolls to its menu. In Britain they cost £5.99 ; in America $9.99. In both countries they are filled with lobster from Maine, along with cucumber, mayonnaise and more. Rent and labour cost about the same in London as in downtown New York or Boston. Neither sticker price includes sales tax.
The lunch market is local. New Yorkers do not care about prices in London. And they—alongside Bostonians and Washingtonians—are used to their local high prices, for reasons that include bigger portions and tipping habits. Londoners are keener on sandwich lunches, which means stiffer competition in that part of the market.Wetherspoon, a British pub chain, prides itself on low prices, but allows them to differ by branch.
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