Why an old-school auto tech organization is embracing electrification

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Why an old-school auto tech organization is embracing electrification
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Gas-to-electric conversion kits are a hot aftermarket item, some with wait lists that are two or three years long.

, as it is known, hosts a massive event annually to showcase the hottest parts and technology in the automotive industry. But with cars changing, and new types of vehicles emerging in the space, the 60-year-old organization debuted SEMA Electrified in 2019 to highlight gas-free machines and parts. Since then, the section has grown from a handful of features to 60 exhibits encompassing 21,000 square feet.

“There are going to be diehard gas or diesel fans who may be hesitant to convert, and that’s fine. We love where we came from,” Morales told. “Then again, we also want to bring in all the new options that are coming out to the market.”Long before the Prius and other electrified cars were even a twinkle in Toyota’s eye, SEMA formed as an alliance of manufacturers in 1963. Then, gas-powered vehicles were in full swing while alternative fuels were a far-off futuristic idea.

“Range anxiety is the reason everybody is focused on getting a car with the most mileage they can get per charge, and that drives up the price of the vehicle, which can make EVs a little bit less attractive to the consumer,” Morales says. Portable chargers could ease that. Plus, it’s kind of an old automotive practice, but just in a slightly newer form.

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