Shoe designer Manolo Blahnik traded in heels for Birkenstocks.
LONDON — They’re a family synonymous with elegant, slim line footwear and the most delicate of heels, but now the Blahniks are revealing a whole other side to themselves and appearing in the latest ads for Birkenstock.
The series, which focuses on genuine Birkenstock wearers, has featured personalities ranging from the Nobel Prize winner and Stanford professor Thomas Südhof to the artist photographer Ryan McGinley and Grace Coddington. All of the campaign images have been shot by Jack Davison, who captures his subjects in an environment of their choosing. There is no styling, and subjects are asked to wear their own Birkenstocks, no matter how old or battered, with clothes from their wardrobes.The spring 2020 campaign, which will appear in the March issues of international print titles, hits particularly close to home, with Birkenstock choosing to spotlight a fellow shoemaker.
“In my youth when I traveled often, Birkenstocks were my holiday shoe of choice,” Manolo said. “I vividly remember one particular trip to Sicily where I explored for hours and walked for miles wearing my Birkenstocks. They are intelligently designed and wonderfully comfortable, with a classical continuity.”
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