An NFL cheerleader told Jezebel that her reaction to seeing the video was, 'Really? That’s the way that you want to show off your team?”
In advertising, there’s been a shift towards minimal, if any, editing of women’s bodies in photos. And on the whole, we’ve become more empathetic toward those with a history of body dysmorphia or eating disorders who may be triggered by the visual of needless alteration of body parts. To that end, it’s one thing for the team to uphold an archaic and unattainable body standard, which is damaging on its own .
As a former NFL cheerleader myself, I’ve fought—and am still fighting—to change the narrative around women cheerleaders and dancers. I’ve insisted that women like the Dallas Cowboys Cheerleaders are exercising agency in pursuing this particular job, despite the valid feminist anxiety around the “male gaze.” In a system still dominated by men, cheerleaders have every right to put their assets to work if they so choose—brain, face, body, or all of the above.
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