'Batman' was a blockbuster mostly due to the hype and the property on which it was based. It was a movie based on a kid-friendly superhero mostly aimed at adults. It was the roadmap to the current Hollywood tentpole.
changed Hollywood by showing the financial potential of taking a B movie and turning it into an A movie. However, the films the Spielberg/Lucas biggies inspired were, give-or-take where audiences weren’t supposed to be intimately familiar with the original novel or the original French flick which was being remade. With Jack Nicholson in Tim Burton's 'Batman'began was the notion of a kid-targeted property being fashioned into a movie aimed at older moviegoers.
Nonetheless, At the time, the PG-13 rating was four-years-old and the idea a comic book superhero movie being both PG-13 and dark, violent and sexual enough to damn-well deserve that rating was a huge deal. were action fantasies pitched at adult moviegoers and filtered through adult sensibilities.
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