Among the current lawsuits are ones against L’Oréal, Sephora and Olaplex.
” tag contain ingredients inconsistent with how consumers understand this term. In particular, it claimed that Saie Mascara 101 contains numerous synthetic ingredients, several of which have been reported to cause possible harm.case, that says it kind of started from TikTok.
While beauty suits are nothing new with a class action suit brought against Los Angeles hair stylist Chaz Dean’s brand Wen in 2016 among past cases, John Gardella, a shareholder at CMBG3 Law, believes that a focus on ESG practices also means there is likely to be an uptick in suits similar to the one against Sephora that is currently playing out in court.
Bonner agreed that companies should expect more consumer protection, consumer fraud-bases suits. “What it means for beauty products to be clean, natural, nontoxic or safe is the subject of intense debate and absent clear regulatory guidance, it’s going to be worked out in the court.” “There will be affirmative duties that these companies will have to take and report to the FDA and I suspect that we might see an increase based on this,” Alkhazov said, although she added that more beauty lawsuits in general and not just due to MoCRA does not always mean that they have merit. “More suits do not equate to viable claims. These lawsuits are defensible and plaintiffs have a very high bar to establish their claims.
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