Here's the truth behind weight loss images and what they do and don't show you about a person's health (and your own well-being).
Before and after photos are ubiquitous for a reason. They’re what marketers call a “social trigger” — a type of content that prompts those who see it to feel or act a certain way. They make it clear to viewers that one situation is more desirable than another .
Some might feel attracted to the person, others might feel indifferent about the person and others might focus on something else entirely ― like what the person is wearing or how the sunset looks behind them.But if that same photo is shown next to another photo of the same person, in which they wear a similar bathing suit but have a larger body, the reactions of the group looking at the photo become much more uniform. They notice the size of the person’s body in both photos before anything else.
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