ON YOUR SIDE: Despite the convenience, experts say buying a flight by mobile phone could end up costing you more. onyourside travel alabamanewsnetwork
"When firms employ a drip pricing strategy, the initial price is almost always lower than a competitor's all-in price," said Shelle Santana, assistant professor of marketing at Bentley University and one of the study's authors, in an email interview."But once they start to add on amenities such as a checked bag, seat options, etc., that difference in price across firms diminishes and sometimes reverses.
"Consumers perceive high search costs associated with starting their decision process over, and they think they will save less money than they actually will," Santana said. Consider the common decision of whether to purchase a flight with either cash or reward miles. This involves several steps. First, you'll need to search on the airline app or website for award availability, likely while switching to a personal calendar to check dates. Then, you'll search on a third-party flight tool, such as Google Flights, for estimated cash fares before determining the value of the redemption in miles versus dollars.
México Últimas Noticias, México Titulares
Similar News:También puedes leer noticias similares a ésta que hemos recopilado de otras fuentes de noticias.
Astros and Phillies fans are passionate, but sports historian explains why one side is more rabidBoth fan bases are loyal to their team, but an expert explains why they're so different.
Leer más »
Why Stephen Jones believes Cowboys are NFC contenders, despite quiet NFL trade deadlineARLINGTON – Cowboys executive vice president Stephen Jones said Wednesday his team was close to pulling off a trade at the deadline on Tuesday but ultimately...
Leer más »
Here are the big money donors bankrolling each side one week out from the electionBillionaires have funneled tens of millions of dollars into political campaigns and organizations during the 2022 election cycle, fueling a record-setting midterm haul.
Leer más »
Police shooting at Tee Jaye's Country Place on South Side leaves 1 critically injuredThe shooting occurred around 5:45 a.m. Thursday morning at Tee Jaye's Country Place on Parsons Avenue in Columbus.
Leer más »