Why brands are flocking to Amazon advertising:
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Why Brands Are Flocking To Amazon AdvertisingIn response to more investment in an advertising offering, many brands are moving beyond just experimenting with Amazon advertising, and towards shifting budget from incumbents Facebook and Google. Here are 3 reasons why advertisers are finding Amazon compelling, as well as their biggest concerns.
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Why the $15.4 billion Kraft Heinz brand write-down was unusualThe $15.4 billion impairment by Kraft Heinz wasn’t just one of the largest in corporate history. It also was unusual in how the write-down of its Kraft natural cheese business, Oscar Mayer cold cuts business and Canada retail business was carried out.
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Jeff Bezos told employees that fear of Amazon is overblown — some rivals are proving him rightAmazon CEO Jeff Bezos said in a March 2018 meeting that it's wrong for other companies to be so fearful of his company's outsize presence. In fact, many companies that mentioned Amazon as a competitor on earnings calls are doing very well.
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Warren Buffett Bought Only One Stock In This Sector-And It's ExplodingMany investors assume there are only two types of retailers: a. Those that Amazon has already put out of business… b. and those that Amazon will soon put out of business. But there’s a third type of retailer that Amazon can never disrupt. It’s what I call an undisruptable business.
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