Why brands love sports:
, sports fans are often stereotyped based upon readily recalled images of Philadelphia Eagles fans throwing snowballs at Santa, hooligans fighting at soccer matches in the United Kingdom, or simply theIn fact, fans who watch most or nearly all of their favorite MLB, NBA, or NHL teams are much more likely than the typical American to listen to podcasts each week , be one of the early adopters of new technology , highly support protecting the planet and sustainability efforts and to lead the way...
, they know the clientele are keen to learn about the latest technology breakthroughs and want the newest products. Podcast-listening, planet-protecting, and cord-cutting may not be the first things that come to mind when thinking about typical sports fans, but describes them nonetheless. These characteristics are important to brands because nearly half of
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