If you want to climb the corporate ladder, it can be an advantage to indulge in waffle and learn the ever-changing jargon of your industry
The first explanation for this phenomenon is that “jargon abhors a vacuum”. All too often, executives know they have nothing significant to say in a speech or a memo. They could confine their remarks to something like “profits are up ”, which would be relevant information. But executives would rather make some grand statement about team spirit or the corporate ethos. They aim to make the business sound more inspirational than “selling more stuff at less cost”.
Such terms can have a purpose but still be irritating. Take “onboarding”. A single word to describe the process of a company assimilating a new employee could be useful. But “to board” would do the trick . The only purpose of adding “on” seems to be to allow the creation of an equally ugly word, “offboarding”, the process of leaving a firm.
Once corporate jargon is established, it is hard for managers to avoid using it. The terms are ever-present in PowerPoint slides, speeches and annual reports. Not to use them would suggest a manager is not sufficiently committed to the job. Junior staff, for their part, dare not question the language for fear of damaging their promotion prospects.
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