Why Chevy Isn't Worried That Only $605 Separates The 2024 Trax From The Trailblazer | Carscoops
. There’s little reason to doubt this as the company noted more than 70 percent of Trailblazer buyers get the optional 1.3-liter engine and more than 40 percent of customers order all-wheel drive.
Given this, Chevrolet doesn’t expect the Trax to cannibalize sales from the Trailblazer. The company also noted the models target two very different groups of consumers. Trax customers are expected to include a mix of first-time car buyers and empty nesters, while the Trailblazer appeals to young families. Furthermore, the Trax will be offered exclusively with front-wheel drive while the Trailblazer offers all-wheel drive.
Lastly, the Trax is seen as a “gateway” to the Chevrolet brand as it will become their most affordable model. Officials also noted the entry-level crossover is softer and more compliant than its larger counterpart.
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