In fast food, Chick-fil-A has long dominated the chicken sandwich, which has helped it become the third-biggest fast food chain in the United States.
People have been eating chicken sandwiches ever since they've been eating poultry and bread, said Psyche Williams-Forson, an associate professor and chair of the Department of American Studies at University of Maryland College Park.In fast food, Chick-fil-A has long dominated the chicken sandwich.
Popeyes sold out of its sandwich in about two weeks. The sandwich's popularity raised Popeyes' profile with consumers — its Twitter followers nearly doubled during the two weeks it offered the sandwich, according to KeyBanc Equity Research Analyst Eric Gonzalez. Popeyes received over $65.1 million in equivalent advertising value from media mentions between Aug. 12 and 27, according to Apex Marketing Group estimates.
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