When Conan O’Brien signed his latest deal with TBS, he didn’t just agree to keep his late-night talk show on the air for another four years. In addition to hosting “Conan,” …
that have charted the globe, allowing the flame-haired comic to cracked wise with locals in Israel, Haiti, and South Korea. They put together a multi-city live tour, giving O’Brien a chance to do standup with the likes of Deon Cole, Laurie Kilmartin, and Marina Franklin. And they planted a flag in the fast growing world of podcasting with the November launch of “Conan O’Brien Needs a Friend,” an interview show that’s garnered critical raves and a massive audience.
Some of these projects, Ross admits, are loss leaders. Others, such as “Conan O’Brien Needs a Friend,” turn a profit. In fact, the podcast has been such a big hit that it’s galvanized Conaco to launch a spin-off interview show with O’Brien’s longtime sidekick Andy Richter, as well as to create a multi-episode series with O’Brien and master impressionist Dana Carvey.
“We just sort of got together and riffed,” says Movsesian. “We just jumped into the deep end and saw what happened.” The host’s genuine enthusiasm for the format is part of the reason the show is working. Now that brand names are starting to advertise on podcasts and subscription services are launching, the platform has become much more lucrative. But not every celeb is cut out for this new kind of audio entertainment.
“He’s pretty maxed out,” says Ross. “Conan may do some other things, but we’re running out of time in the day.”
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