This past year had the taste of nostalgia.
From Taco Bell’s revival of Mexican pizza to McDonald’s “adult Happy Meals,” restaurants were promoting the past in 2022.
These products were introduced in the 1970s through the 1990s, meaning that the largest groups of fast food consumers might have been able to experience them as children. According to the Centers for Disease Control and Prevention, those are people age 20-39 and 40-59. True to the flavor profileOne enterprise that seeks to provide that experience is a celebrity-backed pop-up in West Hollywood called Chain.
To attend a “drop,” customers supply their cell phone numbers and get a message when a date becomes available. Restaurant Business magazine, a trade publication, called it maybe the toughest restaurant reservation in West Hollywood. Paquette and a half dozen Chili’s executives and social media people flew in from Texas for the opening. He said it was an enjoyable experience.
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