Even private companies can go bust.
The ideas have come so fast that it’s hard to keep track of it all, let alone parse a coherent strategy. But if you take a few steps back, there’s a fairly straightforward theme: Twitter needs to make money and fast. The ideas have been haphazard, but they’ve been fairly consistent, seeking new sources of non-advertising revenue and desperately cutting costs.
If this seems unexpected, it’s because Musk spent so much time publicly insisting that the buyout wasn’t about money., he said it straight out: “This is not a way to make money…. Having a platform that is maximally trusted and broadly inclusive is extremely important to the future of civilization. This is not about the economics at all.”
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