Ideally, ESPN would like to partner with a company like Apple and a mobile platform, such as Verizon, as it sells a piece of itself.
Disney’s hope is to find two partners for ESPN as it attempts to sell a piece of the sports network, The Post has learned.
In an ideal world, ESPN would have a digital company, like Apple, and a mobile platform, such as Verizon, to go in together so it can leverage its sports assets with the best distribution channels. It is believed Disney only wants to sell 10 percent of ESPN, but this number could be fluid.1️⃣ A little more news: It is looking ever likelier that ESPN, the mothership, goes direct to consumer in 2025.
That said, there are clear leaders in distribution with companies like Apple and Amazon being among the digital kings. ESPN on Apple would allow it to be preinstalled on all Apple devices around the world and could become a default app on the company’s phones, iPads and computers, while also being able to further leverage Apple’s incredible subscription strength. This could work with many of the top digital players, including Google/YouTube and Microsoft, but Apple makes a lot of sense.
3️⃣ The mobile aspect in ESPN’s two-pronged distribution approach would allow the network to be on every phone and come with service contracts. There would be a ubiquity to it, which would create a smoother transition as the cable bundle weakens and direct-to-consumer potentially becomes a better business. Verizon and T-Mobile are among the potential partners.
4️⃣ Will Disney and ESPN be able to pull this off? Maybe. Say you are Apple, and you want a foothold in sports. You could wait out everyone and try to own entire leagues, like it is doing with MLS. And though a deal is very possible with the NBA in the near-term, it will not be the all-inclusive scenario thatAfter striking a deal to be the exclusive broadcaster for MLS, Apple would be able to quickly expand its reach into other sports if it struck a deal to help distribute ESPN.
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