Bernie supporters are hot, that's why.
's early January endorsement of Sanders — something that spurred jokes about the"hot girl" demographic showing up for Bernie. In the wake of this, friends Danaka Katovich and Hadiya Afzal decided to organize a group chat tied to the public launch of the #HotGirlsForBernie campaign on January 24. While it may have started as a joke, Katovich explained that the potential for exposure that would subsequently kick off serious discourse, motivated them to make the campaign a reality.
That said, as is the case with any viral trend, there was also a fair share of criticism — ranging from those saying that Bernie memes are delegitimizing to arguments that the movement is vain to troll-y accusations of the selfies promoting"body fascism," per @YungChomsky — surrounding the trend. However, as Noll rebutted,"it's as much about body positivity and acceptance as it is about politics.
Aside from that though, even amongst die-hard supporters, the thirst traps for Bernie trend has proven to be an effective way of unifying his current base.
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