From Austin Powers margarita mix to a Spinal Tap colander, Internet historians have started digging up Hollywood’s strangest marketing ideas.
Julio believes @NightPromoting’s followers enjoy feeling superior to the cultural and corporate shamelessness of the past few decades. “It’s like, look how far we’ve evolved from ajacket,” he says. But I wonder if @NightPromoting’s fans don’t simultaneously long for the era the account is capturing.
These items once represented peak capitalist excess, the commodification of art, and environmental impunity. Today they feel quaint, restrained, even socialist —at least compared to the lavish goodie boxes sent to influencers and celebrities, designed to get them to post .flip-flops, execs were throwing spaghetti against a wall to see what might sell tickets.
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