For Variety VIP+ subscribers: Horror is anything but insidious for studios, as the genre's penchant for profitability towers over tentpoles
The fifth “Indiana Jones” movie may have stayed atop the box office in its second weekend, but it did so narrowly on account of another franchise’s fifth entry., just under the haul of “Indiana Jones and the Dial of Destiny.”
While Sony’s vampiric “The Invitation” didn’t pass more than $30 million domestically in 2022, it still did well enough to justify its modest $10 million budget. “Morbius” was a different story, as the Jared Leto-led vampire superhero flick from Marvel was a critical and commercialthat cost $75 million to produce.
As for Paramount, it’s having by far the biggest heyday with its horror output. “A Quiet Place Part II,” released when theaters were still in the process of reopening, remains the best horror film since the pandemic started, with “Smile” and “Scream VI” additional successes that each surpassed $100 million domestically. The latter was the best film yet domestically
Yet over at its 20th Century label, June’s “The Boogeyman,” adapted from Stephen King’s short story, did even better at the box office than “Barbarian,” 2022’s surprise summer success story, though the latter was more profitable due to its budget coming in under $5 million.
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