The Ford F-150 Lightning is perhaps the most consequential new BEV of this decade for the USA market, it changes the narrative completely.
When I heard that Ford was going to create a battery-electric F-150, I thought it shifted the EV world. A day later I heard Rachel Meadow, in her own unique way, make about the. What happens to the opinion on fully battery-electric vehicles when the most sold vehicle, with the most loyal user base, turns electric?
And many of the other, just as brand loyal, truck drivers will realize that where goes the F-150, so goes their truck’s future. Electric driving is no longer a salonfahig toy for coastal, liberal elites. It is now a farmer approved working tool in the heartland where you find “Real ‘Muricans.”
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