Is the Instagram influencer apocalypse upon us?
, it’s since expanded to Australia, New Zealand, Ireland, Italy, Japan and Brazil. "We hope this test will remove the pressure of how many likes a post will receive, so you can focus on sharing the things you love," Mia Garlick, Facebook Australia and New Zealand director of policy, said in a statement.went viral
Traditionally, influencers have often made money and garnered deals based on engagement, a metric that takes likes heavily into account. An account with high follower count and little engagement could be less valuable than an account with a lower follower count and high levels of engagement. And so the influencers are scared that the lack of visibility on likes could have major effects on their income.
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