No one does prep better than Ralph Lauren. But, why? dave_schilling explains in latimesimage
“Preppy” is a loaded word. It carries all kinds of associations with class, wealth and exclusion. In fashion, a preppy look conjures up feelings of stuffiness and sartorial rigidity — think Matt Damon social climbing in “The Talented Mr. Ripley” — but there’s also some flexibility baked into its DNA. Preppy clothes are active, first and foremost. Polo shirts, brightly colored golf attire, boat shoes and crisp suits for the boardroom. They have to move and function at all times.
Of course, that’s exactly what the collection’s title says it is: a dream. California is a modern megalopolis of a state with all the same problems and promises as any other. But Ralph Lauren doesn’t sell harsh reality. It sells the most perfect fantasy: a complete Ralphworld of luxury living that has seduced customers for decades.The early 2000s saw celebutantes like Lindsay Lohan and Paris Hilton rocking their Uggs to Starbucks runs and lunches. Now, the ‘can’t be bothered’ boot is back.
In a way, that’s exactly how California has perpetuated its grip on the public consciousness. As a native New Yorker, Lauren would have seen California’s well-manicured image of libertine paradise often. Hollywood manufactured the aura of California and peddled it to the masses in glamorous films and television series. Like Ralphworld, California is a state of mind that can be observed and appreciated but rarely achieved.
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