Why Kamala Harris' criticism of Joe Biden's record on race worked (via CNNOpinion)
Kara Alaimo, an assistant professor of public relations at Hofstra University, is the author of"Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication." She was spokeswoman for international affairs in the Treasury Department during the Obama administration. Follow her on Twitter @karaalaimo. The opinions expressed in this commentary are solely those of the author. View more opinion at CNN.
Political scientist Kathleen McGraw offered two other possible explanations for this so-called"negativity bias" in the"Oxford Handbook of Political Psychology":"Negative information tends to be more diagnostic as to underlying traits and abilities, and it draws more attention because negative acts and attributes are less common than positive ones.
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