“Taco Tuesday” was first trademarked by Taco John’s 30 years ago. Now Lakers superstar LeBron James wants to own the phrase. We think nobody should.
complete with faux-mariachi trilling and an accent that makes the Frito Bandito seem as cultured as Ricardo Montalbán.
All indications lean toward James pulling the same cultural-appropriation crap as Taco John’s. If so, that would be a shame for an athlete who almost always lands on the right side of wokeness.Kids mess around as customers line up outside Culver City staple Tito's Tacos. Yet what seems like a fun, ubiquitous saying actually has a long, tortured history involving lawsuits and lies.Restaurants have claimed ownership over the phrase since at least the 1990s, when the late, not-that-great restaurant Tortilla Flats in Laguna Beach
for trademark infringement. The restaurant did that even though it and its competitors had no legal right to “Taco Tuesday,” since Taco John’s successfully filed for its trademark in 1989 and has the right to it in every state except New Jersey, where Gregory’s Restaurant and Bar in Somerville can use it.
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