Worshipping Joan Didion has always been a tricky business
Photo: Julian Wasser/Getty Images Picture Joan Didion in or near a Corvette, smoking cigarettes elegantly, drinking bourbon casually, whispering, ruefully, was anyone ever so young, and you have the 19-year-old writer’s fantasy version of herself.
Last week was not the internet’s first time loving Didion: One analysis referred to her “Tumblr currency,” which derived from something manifest in her highly re-bloggable packing list, plus all those good quotes and vintage photos. In November, a proposed Joan Didion documentary on Kickstarter took in more than twice the funding it sought. But the most recent outpouring emphasized what an odd fit she’s always been as the object of mass adoration, especially online.
This is all by way of introducing Allen’s list in the movie of reasons why life is worth living , a list that’s “modishly eclectic, a trace wry, definitely OK with real linen.” Allen’s list of cultural touchstones suggests to Didion “the ultimate consumer report” — a tally of unimpeachably selected products. She is mystified by “the extent to which it has been quoted approvingly.” Didion herself is a master of consumer reports; hers, though, are usually a means of dismissal.
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