Why most Americans still tend to prefer bland beer.
Although craft beer has experienced explosive market growth over the past 25 years, the vast majority of Americans still don't drink it.
The classic American beer is an"adjunct pilsner," which means that some of the malted barley is replaced with corn or rice. The effect is a beer that's lighter, clearer and less hoppy than its counterparts in countries like England, Germany and Belgium. German brewers always maintained that beer was a"temperance beverage," unlike ardent spirits such as whiskey. And indeed, European temperance movements did tend to regard beer as relatively harmless.
Brewers and drinkers who wanted to avert the temperance movement's gaze naturally chose light pilsners over dark lagers. But lighter beer also was a good fit for the long hours of American factory workers, many of whom ate at saloons between shifts. Coming back to work drunk could get you fired, so if you wanted a beer or two with the salty saloon fare, the weakest beers were the best bet.
National constitutional prohibition, as decreed by the 18th Amendment and the Volstead Act, was devastating to the beer industry in the short term. But in the long term, it further laid the groundwork for a nation of bland beer drinkers.
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