The New York Knicks are reportedly set to hire longtime NBA agent Leon Rose as president of basketball operations and recently partnered with marketing guru Steve Stoute to help repair their brand.
There are several examples of the model. Look at Los Angeles Lakers' hire of general manger Rob Pelinka, who represented the late Kobe Bryant throughout his playing career, and Golden State Warriors GM Bob Myers, who was a longtime agent before taking his current role. Myers helped land Kevin Durant in 2016. Former powerhouse agent Arn Tellem is now a part of the Detroit Pistons front office, too.
"He's tried former player Isiah Thomas in different iterations, the NBA-player-star approach, and he tried different coaches," the executive told CNBC on condition of anonymity. "Then he tried the guru and went to Phil Jackson, and that blew up on him. He tried the NBA guys – Steve Mills, a guy who came from the NBA offices originally – he tried that model. Guys with good reputations around the league, so he figured [players] knew them, and that hasn't worked.
Stoute is known for his work in the entertainment industry, as he was the former manager of hip-hop superstar Nas and R&B singer Mary J. Blige. He's worked with hip-hop moguls Jay Z and Sean Combs and was a part of the campaign to bring the former New Jersey Nets to Brooklyn in 2012.
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